Bachelor of Arts in Communication
with a Concentration in Digital and Strategic Communication
The Bachelor of Arts in Communication with a Concentration in Digital and Strategic Communication is a comprehensive and innovative degree which combines classical and contemporary communication studies. Through the integration of theory, research and practical application, students gain the essential knowledge and skills needed to enter and successfully lead creative careers in the Digital Communications field.
Our core faculty have diverse research and real-world communication expertise on current and developing communication platforms. This program offers embedded foreign language and optional internship and study abroad opportunities that can further enhance and nurture a global perspective of the developing digital landscape.
Texas has a great need for communication specialists able to engage with the most modern and innovative communication and media platforms. There is a great demand for communication practitioners able to create broad campaigns driven by a research-focused assessment of best communication technologies, best practices and strategies to reach designated audiences.
Advertising and Promotions Management, Communications Management, Content Strategy, Data-Driven Communication, Digital Communications Strategy, Digital Media Copywriting, Marketing Management, Media Research and Planning, New Media Analyst, Organizational Communication, Print and Digital Journalism, Public Policy and Political Communications, Public Relations Management, Social Media Management.
Gainful Employment: TAMIU is in the top ten best colleges for jobs in Texas.
Job Outlook by 2028: Jobs in Media & Communication are expected to grow 7% to 10% (faster than national average).
Marketable Skills: Oral, written, and visual communication; content creation; interpersonal, teamwork, and leadership; research, data collection and interpretation; stakeholder and audience segmentation and analysis; online content management; in-depth knowledge of media operations; multicultural/diversity competencies.
Internship Experience: Students apply their analytical and creative skills in a real job capacity prior to graduation.
Name: Rebecca Romero, Academic Success Coach I
Email: rebecca.romero@tamiu.edu
Phone: (956) 326-3377
“The emphasis on digital and strategic communication in the TAMIU BA with a major in Communication fully prepares and trains students to thrive in the digital communication revolution now defining all aspects of life in contemporary societies.”
Dr. Claudia San Miguel, Provost & VP For Academic Affairs.
Availability of the Texas A&M-RELLIS Campus (Bryan location) Annual Security Report:
The Annual Security Report contains information regarding campus security and personal safety including crime prevention, University police law enforcement authority, crime-reporting policies, disciplinary procedures and other matters of importance related to campus security and safety. In addition, the Report contains crime statistics for the three most recent calendar years concerning reported crimes that occurred on campus, in certain Non-campus buildings or property owned or controlled by TAMIU or a recognized student organization, and on public property within, or immediately adjacent to and accessible from, the campus. The Report is available at https://www.tamiu.edu/clery/rellis.pdf.
If you would like to receive a hard copy of the Report, stop by the University Police Department, 5201 University Boulevard, Laredo, TX 78041, or request that a copy be mailed to you by calling 956-326-2100.